Google Ads: EU Political ads compliance section

👀 What’s New?

We’ve added a new

EU Political Ads section

in the

Google Ads

campaign builder flow, directly

under the Geographic Location

settings.

• Advertisers are now required to declare whether their campaign includes

  European Union political ads

  .

• A mandatory selection field (Yes/No) has been introduced.

• A “

  Learn More

  ” link redirects users to Google’s official policy guidelines.

👷 How It Works:

1. While setting up a Google Ads campaign, navigate to the

   Audience Controls

   section.

2. Under Geographic Location, you will now see the new

   EU Political Ads

   field.

3. Choose one of the two options:

• Yes

  - if your campaign contains EU political ads.

• No

  - if your campaign does not contain EU political ads.

4. This selection is mandatory before proceeding with campaign creation.

⭐ Why It Matters:

• Ensures

  regulatory compliance

  with EU advertising laws.

• Protects agencies and advertisers from potential

  ad disapprovals or account restrictions

  .

• Aligns Optiro AI Ad Manager with Google’s latest campaign creation requirements.

• Builds

  trust and transparency

  for political ad campaigns in the EU region.

📝 Notes:

1. This setting applies only to Google Ads campaigns.

2. Campaigns without a declared option cannot proceed to publish.

3. Compliance with political ad policies is essential for advertisers targeting audiences within the EU.